Beauty: Vaseline's modern art

Tuesday 20 August 2013

Beauty: Vaseline's modern art

I was invited to an interesting event last week held at the Hospital Club (great private member's bar!) which sounded so unusual and unique that I had to check it out.

To launch a new range of Vaseline deodorants that protect and care for your underarms, the brand unveiled a collection of art painted on under arms by artist Isamaya Ffrench. All of the pieces in the series are created using the canvas of women's underarms - the first time that the armpit has been used in this way. Quite unusual, but cool!

Each artwork created was inspired by nature, horticulture and the natural curve of the female body. My favourite piece was the one with the secret garden where the artist used real flowers and butterflies to bring to life the concept of nature.

We even got to watch the artist herself carefully paint the 'Underarm Wave' on a live model at the event. The artwork even featured a tiny 3D boat - so cute!

Here are some photos from the event...